NETIA Radio-Assist 8 Supports Flexible, Highly Automated Workflow at SHEMS FM in Tunisia

NETIA Software Will Simplify Management, Production, and Delivery of Uncompressed WAV Audio for Broadcast, Internet Streaming, Podcasts, and Audio on Demand

CLARET, France - November 8^th, 2010 - NETIA today announced that SHEMS FM, a new privately owned radio station based in Tunis, is being equipped with the Radio-Assist^TM 8 suite of digital audio automation software to support both traditional and Internet broadcast operations using only uncompressed WAV files. The NETIA software will enable SHEMS FM to establish efficient media logging, management, and production for its Internet streaming, podcasts, and on-demand services.

"Our broadcast model requires a robust and flexible solution for managing and preparing a tremendous volume of high-quality content for various Internet-based services," said Fathi Bhoury, General Manager at SHEMS FM. "NETIA is an established leader in providing sophisticated media management in a multiplatform environment, and its Radio-Assist 8 software offers valuable functionality across our full production and delivery workflow."

SHEMS FM was officially launched on Monday, September 27th. The new radio is the fourth station of its kind in Tunisia. "SHEMS FM" (Sun in Arabic) is general-interest radio broadcasting in local dialect and whose mission it is "to inform, entertain and grow". The station is intended to reflect the Tunisian society in all fields, economy, sports, arts and entertainment. Its programs will be available initially in Greater Tunis and along the north-east coast (Bizerte) and south (Sfax), before covering the regions further west and center. President Ben Ali kicked off the station's formal launch in a message broadcast by the government press agency TAP, stating that he has "the hope that the station will be a new pillar of information and culture."

Radio-Assist^TM 8 is being installed on 16 workstations to provide SHEMS FM with a complete toolset for streaming this content using both automatic playout and the live playout features within the Air DDO broadcast module, as well as for radio on demand and podcasting. Radio-Assist^TM 8 users will also perform highly automated logging on full-quality WAV content and logging of lower-quality content for legal purposes as well as to track broadcasted content.

"The Radio-Assist 8 installation at SHEMS Radio will streamline delivery of content through a number of online channels, in turn providing customers with convenient access to quality online radio services," said Pascal CIMA, Export Manager at NETIA. "The software's high degree of automation and ability to manage full-quality and lower-quality versions of media within a single workflow offer significant savings with respect to time and storage overhead."

More information about NETIA and its products is available at www.netia.com.

Visit SHEMS FM website.