IBC Report

AMSTERDAM: 50,462 people have attended IBC, a new record and a rise of 4 percent over 2010.

"Everyone knows that the industry is changing," said Michael Crimp, CEO of IBC. "Audiences are being pulled in different directions, by immersive experiences like 3D and by multi-platform content as consumers use tablets and smartphones even while they are watching television. Media companies need to be agile to remain commercially viable, so they need to make intelligent use of technology."

IBC this year featured more than 1,300 exhibitors in 13 halls, making it the largest ever in terms of display space.

As in past years, the conference was built around four streams: Added Value, Technological Advancements, Content Creation and Innovation and the Business of Broadcasting.

By comparison, the April NAB show in Las Vegas drew 92,708 visitors this year.