NETIA CABSAT Broadcast conference

Maintaining Efficient Media Management in a Multiplatform Market

The NETIA CABSAT Broadcast conference will run on 9 February, at 3.00 pm.

The rise of a multiplatform market, in which the traditional broadcast and telecommunications sectors are converging, has put new demands on content producers and providers. Vital to their success is the ability to maintain efficient media management even as production and delivery processes target an expanding array of platforms and devices. This presentation will discuss how, rather than implement multiple parallel processes for preparing and delivering content, operators can use a single content management system (CMS) to establish a unified and streamlined model supporting multiplatform publishing.

Using France's Orange as an example, this session will examine how a CSM can be deployed to manage an end-to-end workflow, organizing media management processes, harmonizing exchanges between different applications, handling prioritization across the system, and automating content distribution processes. In supporting these processes, the CMS also can provide tools for content packaging, metadata tagging, and rights management, with workflow-supervision guiding these processes. The session will address the requirements ­ including compatibility, interoperability, scalability, and ease of use ­ a media company should expect of a CMS, and it will conclude with a discussion of how a CMS can be configured to simplify the delivery of content to specific service providers and numerous platforms ranging from VOD to set-top box, catch-up TV, and Internet news portals.

Speaker Bio

 

Yoann Poizeau is Product Director at NETIA.

He has been with the Company for over ten years developing world-class media asset management solutions used by leading brands globally across the digital broadcast arena.

In his role with NETIA, Poizeau manages major projects for broadcasters, telcos and other media companies.

He holds a degree in engineering.